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So I wanted to talk today about Apple Itunes recent price changes for it’s music downloads. It used to be that Itunes store would charge a flat rate of 99 cents per download. Now that has recently changed to a more flexible pricing scheme. Beginning in April prices are now 69 cents, 99 cents and 1.29.

The price of a song depends on it’s popularity and the studio. More songs are towards the lower 69 cent spectrum. I think this is a welcomed changed. I always though that 99 cents was steep for a song, espcially an old one. I think it’s a smart move on apple’s part to do this because it will encourage people to be more legit and by online, vs download torrents.

Oh and the great thing is that these new songs are DRM free. That means you can copy them as much as you want, transfer them to as many devices as you desire. You are much freer to share your songs under Apples new policy. This is great of course because many of us have been saying for years that if we pay for our music we should be able to do more with our own digital property.

So what kind of music is available now? Well today I browsed for and bought Lady Gaga’s “Poker Face” and “Just Dance” for 0.99 cents each. Not bad. Actually when I browsed through the catalogue I didn’t see any songs selling for 1.29 at all.

I’m wondering if this is a move towards better pricing in general for music. Lets face it, there is no reason why Apple or the music industry in general can’t lower prices on music. Using a digital model it doesn’t cost them anything to make copies of music. I assue band width charges are low. If the big music labels made their MP3s cheap enough people will definately start to buy.

That’s no just good for us but for the artists as well. Utimately more songs sales means better deals and bigger royalties for singers and bands we all love and want to support.